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PoseWith AR

PoseWith AR refers to a series of kiosk and mobile-based experiences developed by Brightline Interactive where users can take photos with AR videos of famous athletes, musicians, and characters.

Pose With Dallas Cowboys

Clients: AT&T, Dallas Cowboys

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Project Role: Interactive Developer

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Activation Date: 2023, 2024​​

In an effort to continue enhancing the fan experience at AT&T Stadium, repurpose underutilized concourse screens, and showcase the power of AT&T’s 5G Network, Sector 5 Digital collaborated with the Dallas Cowboys, Wasserman, and AT&T to develop the first Pose With experience. Within the first 30 days of activation, Pose With the Pros went viral and had over a half a billion shares on social media. Each year, the experience gains more users, with 100k+ in the 2023-2024 season alone. Because of the increased popularity, the stadium added an additional 8 screens (16 total) due to its success. Named Pose With the Pros, full-body videos of Cowboys players were captured to become interactive with varying poses, ensuring unique photo opportunities even when users selected the same players. The activation is still in use today and going on its 5th year, with additions such as a mobile “On The Go” version for fans at home, touchless kiosk registration via QR codes, and experience variations that include cheerleaders, mascots, and holiday overlays.

​​​Responsibilities:

  • Led the development of a Launcher app to automate kiosk operations, including crash recovery system stability, and seamless operation.

  • Developed a Scheduler AutoHotKey Script, automating app mode transitions between CMS-driven content like Blank Screen, Slideshow, and Cowboys Cheerleaders apps.

  • Led seasonal development for the "On The Go" Progressive Web App, enhancing the React app’s functionality.

  • Optimized new app flow updates on the Cowboys Touchless App in ReactJS

  • Modified AWS backend services, creating Lambda functions and Node.js code for secure SFTP data transfer to the client’s portal.

  • Engineered picture-uploading capabilities, ensuring smooth and reliable media processing at the AWS Backend so that end users get their pictures and gif videos seamlessly.

  • Collaborated on customizing and optimizing AR experiences for maximum performance and user engagement.

Disney Character Clicks

Clients: AT&T, Disney

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Project Role: Interactive Developer

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Activation Date: 2023, 2024

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Disney Character Clicks allows visitors to Walt Disney World Orlando resorts to take photos with up to four Disney characters.

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Responsibilities:

  • Integrated the Launcher app into the kiosk system, automating app startup, crash recovery, and seamless operation.

  • Collaborated in optimizing the AR experience app for performance and engagement.

  • Engineered media upload and processing systems for fast user access via email or SMS.

Pose With Dirk Nowitzki

Clients: The Playmakers Group

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Project Role: Interactive Developer

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Activation Date: 2023

In order to drive traffic to their new restaurant, Nowitzki, in the Dallas Ft. Worth International Airport, The Playmakers Group partnered with Sector 5 Digital to bring Pose With Dirk Nowitzki to life. The restaurant has experienced increased traffic, attracting over 5,000 users per month from passing airport-goers. By offering a free photo opportunity, the restaurant has achieved a more than 50% increase in purchase rates. This single-player experience allowed patrons to virtually “meet” the NBA hall-of-fame star, take a personalized photo, and receive a personalized autograph as an overlay to the photo for sharing online. Branded overlays have opened up new revenue streams for The Playmakers Group, as sponsors could showcase their branding on the shareable photo.

​​Responsibilities:​

  • Led the integration of the Launcher app, automating system recovery and ensuring stable operations.

  • Worked on optimizing AR experiences, customizing them for performance and user interaction.

  • Engineered picture-uploading features, ensuring reliable media delivery to users.

Pose With Rebelde

Clients: AT&T and CAA

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Project Role: Interactive Developer

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Activation Date: 2023

In order to increase consumer engagement with the Hispanic market, AT&T and CAA partnered with Sector 5 Digital to bring a unique Pose With experience to fans of the band Rebelde at their comeback tour, sponsored by AT&T. The experience reached a wide audience spanning each of the tour locations and highlighted AT&T as a proud sponsor of the tour and Latin Music Week. At each of the 28 tour locations, fans posed in front of a backdrop with the band members. Once the experience began, the band members came off of the backdrop to pose with the fan and signed the photo with a personalized autograph. Fans received their customized photo and videos to share across socials.

​Responsibilities:

  • Delivered high-performance AR experiences using Unity, and 8th Wall AR, optimizing them for maximum user engagement in various environments.

    • Strategically positioned in targeted retail stores nationwide, Rebelde-branded lockers, complete with QR codes, offered convenient accessibility for their key demographic. Once users scanned the QR code with their device, an immersive AR portal unfolded, giving them a peek at the band members backstage. Once users visited all their favorite band members, they took a selfie with an AR Rebelde necktie and could enter their information to win free concert tickets.

    • Although the experience was available within retail stores, the experience reached 63 countries through link sharing and photo outputs. With over 22,000 users, the experience increased the amount of time consumers spent within the retail stores, allowing for an exciting in-store experience and increased customer conversion.​

Contributions

  • Summary

    • Collaborated in the development of other Pose With AR projects like the Karol G Experience​

    • Engineered and led the development of the Launcher app tool, an Electron JS and Node. js-based solution with advanced features like crash detection, scheduled restarts, precise logging, and automated recovery. This tool was integrated across various projects like Pose With AR, streamlining workflows and enhancing stability.

    • Developed scalable backend systems with integrated APIs, ensuring media uploads and instant delivery via AWS services. Extensively tested and optimized systems for high reliability.

    • Delivered highly interactive and responsive Augmented Reality experiences for kiosks and browser-based apps in stadiums and resorts, leveraging Unity, 8th Wall AR, JavaScript libraries, and Volumetric Capture technology for several Interactive Installations. Optimized these experiences for maximum performance and user engagement.

    • Implemented and managed Gitlab CI/CD pipelines, automating the deployment process to ensure rapid, reliable updates across multiple environments. This streamlined the development cycle and enhanced the overall efficiency and quality of project deliveries.

  • Templatization of Pose With AR app

    • Collaborate on the templatization of code and workflows, optimizing the AR experience app built in Unity C# for faster production and deployment.

    • Boosted deployment efficiency by integrating Inno Installer, automating encrypted key configurations in the Windows registry for enhanced security and simplified app setup.

    • Streamlined the use of MediaAssets to expand customization capabilities within the app.

    • Optimized Google Analytics API usage to capture performance metrics without impacting the AR app’s base performance.

    • Implemented a CMS using Amazon AppSync, GraphQL, and DynamoDB, with integrated authentication and API interactions to support kiosk apps and client registrations.

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